Get the word out.
Sell more tickets.®
Event promotion training & productivity software for artists
It all comes down to filling seats.
It all comes down
to filling seats.
How do you go from an empty rehearsal to a packed performance?
How do you go from planning an event to getting the best possible turnout?
How do you go from an empty rehearsal
to a packed performance?
How do you go from planning an event
to getting the best possible turnout?
The easier you are to find, the more likely your audience will find you.
The easier you are to find, the more
likely your audience will find you.
Promote your events more efficiently and effectively with Gigpromoter
Promote your events more efficiently
and effectively with Gigpromoter
Marketing calendar & productivity software for event promotion
Event promotion skills-training & task-management software for artists
Tools for Event Promotion:
Skills Training, Team Development & Task Management
Tools for Event Promotion:
Skills Training, Team Development
& Task Management
Providing artists, venues and promoters with tools to make comprehensive, collaborative promotional plans that minimize costs and maximize exposure
Providing artists, venues and promoters with tools
to make comprehensive, collaborative promotional plans
that minimize costs and maximize exposure
How it Works
Creating an Account,
Accessing Learning Resources &
Building Your Team
Subscribe for product updates, announcements and special offers & promotions

Skills Training Resources

Many successful artists and performers learn to wear a lot of hats.

Members gain access to our end-to-end learning resources including video tutorials, guides and templates that will teach you everything you need to know about using Gigpromoter. Material covered also includes selecting a venue and booking an event, building a promotional team, press & media resources, and event marketing & publicity
Productivity software for event promotion

Promotional Team Development

Gigpromoter was designed to help you develop the knowledge, skills and framework needed to successfully promote events independently.

Additionally, you'll have the option of adding promotional team members - which can be members of your band or ensemble, paid or volunteer promotional staff, friends & family, fans or anyone else that wants to help promote your event. Gigpromoter's skills-training resources also function as an onboarding tool to help build and train your promotional team - members of which won't require any knowledge of event promotion or marketing prior to accessing Gigpromoter training materials.
Productivity software for concert promotion
Using Gigpromoter
Working with Gigs,
Assembling Marketing Materials
& Publicity Resources, and
Promotional Calendar Task Management
Subscribe for product updates, announcements and special offers & promotions

Coordinate Event Information

When you create a new Gig you'll be provided with one place to keep track of all of your event info.

Easily reference performance date, time and location; contact info for artist, venue staff, and promotional team members; and other event specifics including ticketing info and links.
Optionally, create Tour pages to quickly reference info from multiple Gigs for a tour or other series of events on a single page.
Productivity software for event booking & promotion

Marketing Materials Checklist

Next you'll be provided with guides and templates to make sure you have all of the necessary marketing and promotional materials ready to go well in advance of your event.

Marketing materials include event graphics & flyers, press releases & one-sheets, and other promotional & social media content such as photos and video
Event promotion skills-training & productivity software

Gather Publicity Resources

Promoting an event using traditional publicity outlets can be very effective and costs can range from very little to nothing at all.

Gigpromoter will guide you step-by-step through the process of identifying and cataloging regional publicity resources that can help promote your event including targeted local networking & media outreach, online event calendar listings, television & print resources, and radio support
Concert promotion productivity & task management software
Promotional Calendar
& Optional Email Reminders

Members of your promotional team will receive weekly emails from Gigpromoter that outline simple weekly tasks.

The Gigpromoter Promotional Calendar begins 8 weeks in advance and continues right up to the date of your event to make sure that you and/or your team are doing the right thing at the right time - we'll tell you when it's best to start compiling marketing materials and publicity resources - as well as the right time to send different types of promotional correspondence through the proper avenues
Productivity & task management software for event promotion